Changes in Technology & Politics and their effect on Business
Maria Ogneva is the Head of Community at Yammer, where she is in charge of social media, community programs, internal education and engagement. You can follow her on Twitter, her blog, and via Yammer’s Twitter account and company blog.
As more businesses become social and move past the initial excitement of adoption, they need to tackle the nitty gritty of executing a social media strategy. It will involve cultural alignment, training, and building a solid process so that the necessary parts of the organization can participate. A truly social organization is active both internally and externally. This is where things get complicated.
When we think of major corporate PR blunders, we think of those committed by careless employees and interns tweeting from branded accounts. The solution is obvious: Don’t put anyone on the branded account whom you don’t trust with the brand voice. But what about employees’ communication from their own accounts?
The solution here is a bit more nuanced, because there are two contradictory impulses at play: READ THE REST AT: HOW TO: Get Your Employees On Board With Your Social Media Policy.